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A browser-based multiplayer arena game built for a game jam — real-time combat in a collapsing arena, powered by WebSockets and Three.js.
NFC proximity marketing SaaS — tap a sticker, get redirected, track every interaction with real-time analytics. Live on the App Store, in closed beta on Google Play, with tiered pricing and a full web platform.
TapInsight started as a simple idea: QR codes work, but they're clunky, visually noisy, and friction-heavy. I wanted something cleaner, faster, and more natural for real-world interactions.
TapInsight replaces QR codes with NFC-powered tap interactions. Instead of opening a camera and scanning a code, users simply tap their phone against an NFC tag and instantly access the content behind it — and every tap is tracked with real-time analytics.
What began as a concept is now a shipping product: a web platform, a native iOS app live on the App Store, an Android app in closed beta, and a hardware line of physical NFC tags.
As of June 2026, TapInsight is live and in active use:
At its core, TapInsight is a URL rerouting platform. Each NFC tag points to a TapInsight URL, and that URL can dynamically redirect users to any destination:
The key advantage: businesses can update where a tag points without replacing the physical tag itself. Tap once, change the destination forever.
TapInsight is more than a redirect — it's a full marketing and analytics suite:
| Platform | Status | Notes |
|---|---|---|
| iOS | Live | App Store v1.1.2, Apple Small Business Program enrolled |
| Android | Closed beta | Google Play under Lippie Apps; production application pending |
| Web | Live | tapinsight.io — dashboard, analytics, billing |
| Hardware | Shipping | Circular NFC tags, ferrite-backed, branded |
| Plan | Price | Best for |
|---|---|---|
| Free | $0 | Trying it out — a few tags, recent analytics |
| Pro | $34.99/mo | Solo operators and small businesses |
| Business | $92.99/mo | Teams with multiple members and longer analytics history |
Higher legacy/enterprise tiers exist for large deployments.
This project involved more than just the software concept. I also worked through:
| QR Code | TapInsight |
|---|---|
| Open camera | Tap phone |
| Scan code | Instant interaction |
| Visual clutter | Clean design |
| Static links | Dynamic routing |
| No analytics | Every tap tracked |
2026-06-28 — Android closed beta wrapping up its 14-day continuous-testing window; production application planned for July 1. iOS holding steady live on the App Store.
2026-06-13 — iOS app went live on the Apple App Store (v1.1.2). Approved and released same day, with refreshed screenshots, updated store listing, DSA trader compliance complete, and enrollment in the Apple Small Business Program.
June 2026 — Android app entered closed beta on Google Play under the Lippie Apps publisher. Recruited testers, completed all store content declarations, and built out the Play Store listing.
May 2026 — Multi-platform groundwork: Google Play Console setup, Lippie Apps developer identity established, account deletion flow, and store-readiness work across both platforms.
2026-04-15 — iOS mobile app submitted to the Apple App Store (Build 10) and entered review.
Feb 12–13, 2026 — Production launch. tapinsight.io went live.
Feb 10–12, 2026 — Testing & security pass. Production hardened.
Feb 3–6, 2026 — Feature acceleration. Enterprise features added.
Feb 1–3, 2026 — MVP ready for product launch.
Jan 2026 — Foundation and core infrastructure built out.
Dec 2025 — Concept and validation. Market research.
See the full timeline on the TapInsight Roadmap.